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CRM1Touch.crm, 1TouchSoftware’s Customer Relationship Management (CRM) module, is the single-source for accessing and managing all customer data. The system module stores and retrieves customer preferences and spending pattern details based on account information derived from customer activity. Because the CRM module is fully integrated into the POS system, wait staff, managers and other authorized restaurant staff can easily tailor the dining experience based on each customer’s individual preferences for meals, wines, table locations, serving staff, and other customer preferences.In addition, 1Touch.crm leverages the system's alerting features to notify staff of special occasions such as birthdays and anniversaries, further supporting the ability to impress customers and increasing customer loyalty. The same customer profiles are shared across all multi-unit stores, independent of location or concept, allowing for a personalized experience to be carried over to all locations. Since this module is tightly integrated with all other 1TouchSoftware modules, owners, operators and managers are able to truly track the customer experience, from end-to-end. This same customer data can be exported to a data warehouse and an analytics engine for more in-depth analysis or leveraged by your marketing staff to create relevant, targeted, and timely promotions. |
